There is a lot more to California wine than just Napa and Sonoma. Places like Lodi, Santa Cruz Mountains, Paso Robles and Santa Barbara tend to take a back seat to their more prestigious North Coast brethren, but often proved a greater variety and value when it comes down to what's in the bottle. Somewhat amazingly, over half of the 230+ American Viticultural Areas (AVAs) in the country call California home. I'd be willing to be that most wine consumers would have trouble naming 10% of those California AVAs (even if they knew what an AVA is!).