Gary Vaynerchuk gets back into the wine game...

The 2015 edition of Premiere Napa Valley saw a fundraising record for the Napa Valley Vintners. PNV15 also saw the return of Gary Vaynerchuk to Napa on the ninth anniversary of the first episode of WineLibraryTV. Gary helped his father successfully bid on 11 lots (840 bottles) to a tune of $377,000 ($449 per bottle). Gary energetically tasted with vintners during the barrel tasting prior to the auction and frequently posted selfies to Twitter (without the aid of a selfie-stick). I caught up with Gary briefly after the auction to discuss WineLibary's purchases and the possible return of WineLibraryTV.

Wine Library's Gary and Sasha Vaynerchuk at Premiere Napa Valley 2015

What you say in advertising is more important than how you say it, unless...

...you sell wine in California. A few weeks ago, the California Department of Alcoholic Beverage Control (ABC) cracked down on a few small wine and beer producers because they tweeted (well, actually retweeted) information about a retailer's (Save Mart) event that featured their products. What's wrong with that, you might ask? Don't most businesses want to inform their customers where their products can be purchased?

Listening and responding to customers...

Yesterday saw the release of a new California sparkling wine called Under the Wire. Haven't heard of it? That's not surprising considering that the release of its initial two wines totaled 120 cases. The new winery is brought to you by Morgan Twain-Peterson and Chris Cottrell, both of slightly more recognized Bedrock Wine Co. Bedrock is known for producing an array of syrahs, zinfandels, and red and white blends from heritage vineyards found in all corners of California. Twain-Peterson, along with a group of other like-mind producers (along with his Ravenswood co-founding father) actually established a non-profit organization, The Historic Vineyard Society (HVS), devoted to preserve California's precious old-vine vineyards.

The Daily Grind...

Writing a wine blog can be a difficult endeavor. I have the utmost respect for those individuals that are able to publish something on a daily basis. A few blogs are the result of a collection of collaborators, but many are lone writers typing away every single day. I'd love to be able to write every day, but I just can't. While my blog sometimes gets in the way of my life, my life gets more in the way of my blog.

I have a job, a wife, a child and a house to take care. The cats and chickens are easy when compared to all of those other things, but they take work too. I'd be willing to bet that most wine writers that are able to publish daily have few of those responsibilities. I'm sure some do, and probably even more! The hardest part, but also best, of my life has to be the 2-yr old that is sitting next to me as I type this. 2-yr olds require near constant attention (if you expect them, and your belongings, to be safe). When I am home, and thus able to write, my attention is usually not directed at my computer. Diverting a few moments here and there to Twitter is much easier than spend a decent chunk of time typing on this keyboard (which coincidentally is missing the comma key because of a curious little boy...) when feeding, entertaining and cleaning up after the little guy are necessary. Before Ben was born I used to write at night before bed. But now, after he has gone to sleep, I usually just want to turn my brain off and watch television. Over the past year, I've been lucky if I've posted something once a week. Now, I'm not trying to get any sympathy. I understand that I could watch less TV or sleep less if I really wanted to publish more blog posts. My lack of ability for posting more often makes what others do even more impressive.

Time isn't the only limiting factor. Coming up with ideas is almost as difficult as finding the time to put those ideas into a form that other people might want to read. Yes, I do respect the writers that are able to write something every single day. I don't care if some of the topics are repetitive, banal or vexatious, daily publishing is still impressive.

I started this blog as more of a journal to catalog my exploration of the wine world. I would write about the wines that I drank, but I a grew tired of just writing tasting notes with no real bigger picture than just promoting a wine. I do receive a small number of sample wines and taste them with every intent of writing about them, but unless I find the wine really interesting and fitting into a bigger topic I am unlikely to just write a tasting note. Now if I were to start receiving more samples, then then topics such as comparing similar wines from different regions might be more reasonable stories. One successful tasting series was Ben's Bubbly. When my son was born, I added a weekly topic that focused on tasting sparkling wines from around the world, as well as documenting Ben's growth. It was a fun series, and one that I am considering bringing back, although with a different style of wine.

I tried to do a regular interview with Colorado winemakers, but that ran its course when I couldn't get any more responses from more winemakers. It is frustrating that so few Colorado vintners keep up with the world of wine writing. That idea morphed into a series of interviews of American vintners over on Decanter.com, but ever since an editorial change a few months ago I have been unable to continue with that (in fact, two additional interviews were submitted but never published). I might also try to bring these interviews back to the blog in the the future if I can find interested winemakers.

One of my favorite new topics is the occasional "guest" posts by Dr. Harry Oldman and Remi Burmí. The posts by these two characters are more creative and humorous than traditional wine blogging. Plus, they provide a different perspective than I would normal provide. I can guarantee that both will continue as guest writers in the future.

Most of my recent posts are simply opinion pieces reacting to some news item or an other wine writer's articles. I know that across the blogosphere too many stories are about blogging and I am just as guilty as the next blogger. Social media, the 100-pt system and the alcohol content of wine seem to be some of the more discussed topics by digital and traditional writers alike. I happen to think that a healthy debate has its place in the wine world. I am not shy, especially when I disagree with someone. However, there is a lot of navel gazing in the world of wine writing, but that can be said about many other fields. Just look at tabloid journalism. All TMZ and the like "report" on is the illegal or absurd activity of a few celebrities. In academics, many peer-reviewed articles are researchers debating research methods and findings. Politics seems the same way these days. There is more name-calling and criticism, over the same few topics, than getting anything actually accomplished for the good of the country.

I'd love to get feedback from my readers as to what you want to read. I'd love to be able to publish on a daily basis, but that is most likely not going to happen. I do, however, want to try to be more active on my blog. Would more reviews be of interest? How about interviews with winemakers or even retailers? Would having posts published on the same day of the week be a good idea? Do you think Dr. Oldman or Ms. Burmí should be retired? Get more coverage? I really want to know how can I make this blog better. Please let me know in the comments!

Marketing myopia in the wine world

This morning, my good pal Steve Heimoff published a blog post about how wineries can get famous. He raised some interesting points about the changes that have taken place in mass communication between the present and 1994 when the movie Disclosure "made Pahlmeyer a star." Obviously, he discussed the rise of social media, but concluded that a critic's score was the "best way to get huge notice by the public."

Prognostications old, prognostications new... (A look back at 2013 and a peak at 2014)

A little over a year ago, I wrote an article outlining my five predictions for 2013. Today, I want to briefly examine those statements and make a few new guesses for 2014.

My first prediction came on the heels of Robert Parker, Jr. taking on foreign investors and yielding editorial control of the Wine Advocate to Lisa Perrotti-Brown, MW. Going against popular belief at the time, I said that the Wine Advocate would expand and increase its popularity. Well, I didn't quite nail this, but the publication did not shrivel up and die like many other people thought it would. Many wine aficionados still wait with anticipation for the release of each issue. Wine prices still jump when Parker (or his other reviewers) throw high numbers at already expensive wines. I still think Robert Parker and his henchmen will remain pertinent (but not dominant) in the American wine industry, but will look to expand to Asian markets as they rapidly grow.

My first prediction may have been a push, my second prediction was both spot on and a bust. I thought that regional wine, and especially Colorado, would see more coverage in the major publications (Wine Advocate and Wine Spectator). Wine Advocate maintained the status quo on ignoring wine from the other 47 states despite having a reviewer living in Colorado (Jeb Dunnuck) who is eager and willing to taste and review Colorado wine. Dunnuck had personally told me that he wanted to get CO reviews into the Wine Advocate, but "the powers that be" have squashed that idea.

The Wine Spectator actually took a step forward before jumping three steps back. In 2013 alone (prior to a policy change), Wine Spectator reviewed more than 115 Colorado wines, doubling the number of Colorado wines reviewed by the magazine the previous 20 years combined! Moreover, both James Moleworth and Harvey Steiman had written relatively positive blog posts about Colorado wine (read more on my take here). But unfortunately, the gains regional wine saw in 2013 looks to have all but evaporated going into 2014. An assistant tasting coordinator at Wine Spectator informed several Colorado wineries that Wine Spectator will "not [be] tasting any wines from Colorado at the moment. Furthermore, we have a new policy which requires all importers and wineries to send the info sheet with samples listed that they would like to submit and then they wait for our approval." For this, they were bestowed a Curmudgie by local and cheap wine proponent, Jeff Siegel. Unfortunately, I don't think regional wine will gain much traction with the large wine publications in 2014.

Oldman on questions...

Harry Oldman chimes in with his nonsensical babble once more:

As a man with more wine experience than most, I have developed a keen eye for what really matters in this intoxicating industry. I've met more winemakers than I can count and it doesn't matter that I had to repeat Algebra three times in middle school because Arithmetic is the only type of mathematics that matters in wine. 97 points more more than 96 points. Easy as pie. But not that pi. That doesn't mean a 97-pt wine is better than a 96-pt wine, because we all know that comparing wines is like an MMA fight between a kung fu panda and a jujitsu jackass. For one, they both are from different continents. But both are distinctly mammalian. Donkey meat is rubbery and full of ferality. Panda is rare, succulent and full of fresh acidity. It's a question of taste and not fact. Or maybe the other way around. Now where was I?

Voiceless

After reading Dr. Oldman's guest post a few weeks ago, another friend of mine wrote me and demanded to contribute to the blog, too. I had to ask her to remind me who she was again, and then it hit me. Her name is Remi Burmí. How could I forget her, with her bright red, Buddy Holly glasses and Converse low tops. She's a few years older than I. She's a self-taught wine expert whose dad was an award-winning science fiction author (I think his last novel even won gold at the California State Fair). Her mom was a sex therapist from Mendocino. She writes a biennial wine column for Examiner.com (or at least that's what she claims). Her writing makes me think of Eric Asimov and Jon Bonné co-publishing an online magazine using a nom de guerre.

Any way, she said that with all the Baby Boomers and Millennials writing past each other in the wine blogosphere she felt like she was part of a forgotten generation. She said, for some reason, that my blog was the hispster-est place to speak out for these forgotten beer wine consumers. Oh, and to even make it more hipster, she wanted the post to go live after 5:00 EDT on a Friday because no one will read it over the weekend and people will still be talking about the non-cabernet Parker perfect wine and the imminent wine shortage. Oh and it's a poem... (Oh Lorde, save yourself and just stop reading right now!)

Guest post from my extern

I've turned this post over to my friend and psuedo-mentor, Harry Oldman.

Dr. Oldman has been in the wine business for decades. He used to be a computational physicist at a national laboratory in New Mexico, involved in computational fluid dynamics of wine. But after getting sidetracked on a trip to California by Randall Grahm, he has never been the same.

He shares his thoughts and opinions on wine and wine writing on various online wine boards, but I of course don't listen to what he has to say (you know, with me being a Millennial and all).

Since 1WineDude and The Hosemaster of Wine^TM have occasionally handed their blogs over to their interns, I figured I’d open my blog to this extern. Plus, this will allow me to put in extra hours on social media and get my beauty rest all at the same time.

So, with out any further ado, here is Dr. Oldman:

Using social media to get laid.... or something like that!

People who use social media to make sales are like people who go to bars to get laid. It's a crude picture, but you probably aren't going to have a great experience. You may, but basically in both cases actually starting a relationship is what it's about. What social media is about is starting relationships, long-term ideally, with consumers who are actually going to listen to you and you're going to listen to them. - Robert Joseph during "The role of social media and traditional communication" at Savour Australia 2013.

Everyone is a critic, and wineries should be listening!

The claim that "Everyone is a critic" is no longer a cliché, but a fact. Anyone can start a blog and write about wine. Anyone can post reviews on TripAdvisor or Yelp. Maybe you don't give these amateur critics an ounce of credibility, but many people do. Lots of people look to others for recommendations on what wine to taste or what winery to visit on their vacation. Wineries need to pay attention to how they are perceived by their customers, real and potential. Real customers are the ones giving those recommendations and potential customers are the ones using those recommendations on blogs, Yelp and TripAdvisor.

Out of curiosity, I decided to browse Yelp and TripAdvisor specifically for tasting room recommendations in the Grand Valley AVA of Colorado. I saw lots of positive and overly glowing reviews of most wineries. However, a few caught my eye and made me want to bang my head into a brick wall. Without naming names, I wanted to share three of these reviews, each about a different winery, with you.

1. This was by far the worst experience I have ever had at a winery. We arrived for a wine tasting about 35 minutes before their tasting room was scheduled to close, and there were still a few people at the bar doing wine tastings. We were immediately greeted by this man who seemed agitated that we were there, who rudely exclaimed that they had already closed their tasting room for the day. Since we had driven an extra half hour to visit their winery we pleaded with him to give us a tasting, at which time he got confrontational and ordered us to leave his establishment...

2. ...We bought a bottle - price is $38 - and stored it at correct temperature. Tasted it 3 month later and the wine had turned into a bad tasting vinegar not at all a Merlot or Port. It was visible the cork had visible holes and I think that is the reason for the spoiled wine. I contacted the winery and I only got a very arrogant email back - not really trying to help me much - so I know I would not taste nor buy any wine there - as what they present is not really what you get. A wine can go bad, but I think customer service is most important. Not found here. 

3. ...Then she launched into a rant against the distillery next door and a few other wine makers. An elderly couple entered as this was going down and the phone rang. She took the call without greeting the newcomers and proceeded to gab loudly while walking towards the back of the warehouse. When it became obvious that she had no intention of coming back we left... 

I still shake my head in disbelief every time I read these. All three of these reviews were uncalled for, not because of consumer critics gone wild but because each winery behaved in ways they should never behave. First, why would a winery turn away customers when they are open? Winery tasting room hours are an issue in Colorado. I've tried to visit a winery when it was supposed to be open, only to find the doors locked and the lights off. When customers take time out of their busy (or not busy, who cares) lives and are looking for reasons to give wineries money, wineries should treat them well. I can see no reason why a winery representative wouldn't want to open a fresh bottle at the end of the day for a group of people pleading to taste their wine (fine, maybe the legal requirement to not serve intoxicated individuals would be a good reason). You never know who the customer might be. I actually spoke with a restaurant owner about this same winery a year or two ago and he relayed a very similar story. He said that he would not serve this winery's products because of the poor customer service.

Ok, now on to the second review. Bad bottles happen. When they do, the winery should do the right thing and replace the bottle at no charge to the consumer. Maybe the next bottle would have been bad too, but the act of listening and caring is what this customer obviously wanted. As I will keep saying over and over, wineries are more in the customer service business than the wine business. Excellent customer service can go a long way. This review could have been glowing had the winery ponied up $38, plus shipping, to make the customer feel appreciated. It amazes me when I hear people complain that wineries or even restaurants won't take back product because of quality concerns. Just a few weeks ago, I tweeted that I was drinking a bottle of Two Shepherds Grenache. I described the bottle to the winemaker, who had responded to my tweet, and he said that the wine sounded off to him and he'd send a replacement bottle. I didn't even ask for him to do that, but that kind of proactive customer service is more likely to secure a loyal customer than an arrogant reply.

I used this third example not to illustrate more poor customer service, but unnecessary industry squabbling. The small alcoholic beverage producers in Colorado all have to work together. Why a winery would bash another winery is beyond me, yet I hear local vintners continually put down other vintners. Instead of focusing on the negatives, producers need to focus on the positives and grow together rather than competing against each other. Complaining about neighbors or industry partners just makes the complainer come across as petty. I know I'd rather support a winery that is support of their neighbors. Just as Robert Mondavi is famous for promoting California and Napa Valley above his eponymous winery, small Colorado producers need to start banding together and promoting each other.

As unfortunate and unnessary as each of those reviews were, wineries should be paying attention and do something about them. I still think negative reviews are the time when a winery's true customer service ability can shine. Thankfully, I was able to find an example of just this. I noticed that Jay Chrisitianson, owner and winemaker at Canyon Wind Cellars and Anemoi, responded to 95% of the reviews on TripAdvisor. To the positive reviews, Jay personally thanked the reviewer. To the one less-than-positive review, Jay thanked the reviewer for her comments and offered a solution to the complaint. Customer service doesn't get much better than that.

Wineries should not be afraid that customers might post bad reviews on blogs or TripAdvisor any more than they should be afraid of Wine Spectator publishing scores about their wines. Wineries need to adopt the mindset that every single customer interaction is the most important one. Try not to give consumers things to complain about, but when complaints happen (and they will) please act in an appropriate and kind manner. The goal of every winery shouldn't necessarily be to sell more wine, but make their customers sell it for them. There is nothing quite as powerful free brand ambassadors: consumers need to be thought of as part of your marketing department. In this age of social media, you may not know who your customers are or with whom they will communicate.

How to sell wine before it's finished and alienate people

There are so many ways to sell wine it can make a vintner's head spin. Finding the easiest and most efficient way is the goal of every winery. Case in point: en primeur. Every spring, the châteaux of Bordeaux invite the wine world to come taste the wines that are sitting in barrel from the previous harvest. En primeur is a method for selling wine while it is still in barrel. It is often referred to as "wine futures." Payment is made 12-18 months before the finished wines are bottled. The idea behind the system is that wines may be cheaper during en primeur than when they are released on the open market. Though, with the exorbitant prices the top châteaux now charge (Mouton Rothschild, Château Margaux and Haut-Brion released their 2012 wines at €240 per bottle ex-negociant, and that was roughly 33% less than the release price of the 2011 vintage!), investment opportunities are not going to be as easy to come by as they were in the early 1980s.

Many wineries around the world offer future wines for sale, but the producers of Bordeaux have been fine tuning their system for what seems like eternity. The system has been in place in Bordeaux for centuries. Why do they do this and why do other producers attempt to do the same? Well, producers benefit from the early cash flow. They also often sell their entire inventory before the finished wines are released. Pretty good deal, huh? It's almost like printing money. Or at least painting your own masterpiece...

An antagonistic approach (a reputation you get when you question authority)

This weekend, a colleague of mine introduced me to a friend of his at the third annual Colorado Urban Winefest. Part of his introduction include a reference to my wine writing. He referred to me as an "antagonistic blogger." Both of those terms are used pejoratively in the world of wine writing. Now I have no problem being called a blogger. I write about wine on this blog. I have also contributed to Palate Press, Sommelier Journal, Wine Spectator and Decanter. So I am a wine blogger, and I also consider myself a wine writer.

A Good Wine Seldom Mentioned Is Soon Forgotten

As I begin to read Doug Shafer's A Vineyard in Napa, a motto he attributes to his father, John, and founder of the renowned Shafer Vineyards made me think of the current debate about the state of wine criticism. "A good wine seldom mentioned is soon forgotten." To me, this maxim speaks volumes to me about how both we as writers/critics and consumers talk about wine.

Of wine writers and idiots

A few days ago, I read something that both puzzled and impressed me. Steve Heimoff wrote a rambling article about the Alma Wine Academy and orange wines. What caught my attention was that Steve professed his ignorance of this rather unusual, and small category of wines. Orange wines actually have a long history, but they have seen an increased awareness in the media (and not just no-name bloggers like me but big hitters like Ray Isle and Eric Asimov) for more than a few years. Sure, these skin-macerated white wines, often aged in clay amphora, are not the next-big-thing in the wine world that even my mother knows about, but they're not a new, unknown phenomenon.

I figured, and so did a lot of other readers, that a "fairly well-known, a big fish" like Steve would be in the know. However, I was even more impressed that Steve was willing to share his ignorance with his readers. It is not too often that the biggest names in the wine writing world admit that they don't know something. It takes a lot of confidence to undermine one's expertise. If only more critics would admit when they get something wrong or don't know something, we'd all trust them a bit more. Well done, Steve.

Five more people you should be listening to...

Last week I wrote about five social media personalities to whom Colorado wine peeps should be listening. The list includes five pretty kick-ass guys, but no women! This grave error didn't occur to me until after I hit the publish button. I still think those five guys are some of the most important people wine industry members in Colorado should start following, but I'd now like to invite everyone to get to know these five ladies.

1. Kendra Anderson, Westword's Swirlgirl. Kendra has a bit of work to do to make Colorado's winemakers believe that she truly is a supporter of the local industry after this article appeared in Westword this past summer. I know that she is, but that headline really ruffled some feathers. And the thing is, the article was rather positive despite the sensational title. Kendra is a true supporter of the local producers and has written many more positive stories than negative. She is turning into one of Colorado wine's biggest advocates. She truly wants Colorado wines to be found on every restaurant wine list in Denver, but she is not afraid to offer constructive criticism to the local winemakers and that is important. Make sure you are reading what Kendra has to say. You can follow her on Twitter at @SwirlGirlDenver.

2. Michelle Cleveland, Creekside Cellars. Michelle is the winemaker at Evergreen's aptly named Creekside Cellars. She is quickly becoming one of Colorado's most prolific social media gurus. She's on Facebook and she's on Twitter. Just last night, she tore up #winechat about #VAwine. If you're not hip to that last sentence, you need to get in touch with Michelle. Oh, and apparently she makes her own label, Nippersink Creek (which I still need to try). Follow Michelle on Twitter at @MCWineMaker.

3. Brooke Webb, Mesa Park Vineyards. Brooke is fairly new to the wine industry. That hasn't stopped her from making a big impact! Brooke and her family took over the reigns at Mesa Park Vineyards and have quickly turned it into one of the hottest wineries in the state. They are on the wine list at Frank Bonanno's Mizuna and quickly expanding to Denver's other big-name eateries. On top of raising the profile of her winery, Brooke was also just elected as the President of the Colorado Association for Viticulture and Enology (C.A.V.E.), the state's wine industry trade organization. Fresh into her new duties, Brooke is working hard to improve the newly renamed Colorado Urban Winefest in downtown Denver. You can follow Brooke on Twitter at @MesaParkWines.

4. Jennifer Broome, Fox 31 News and Swept Away with Jennifer Broome. You're probably asking yourself why I put the meteorologist for Good Day Colorado on this list. Well, Jennifer also does the occasional travel bit on the show and publishes her own travel blog. As such, see has been visiting a variety of Colorado's wineries and vineyards and has become bit of an advocate for the local wine industry. She is also going to appear on the consumer perception panel at the Drink Local Wine conference on April 28. Make sure you get to know Jennifer before attending DLW and get some good weather advice along the way. You can follow Jennifer on Twitter at @JenniferBroome.

5. Jancis Robinson, Master of Wine. Ok, so you've probably figured out that not all five of these lovely ladies will not be at the 2012 Drink Local Wine conference, but it would be really cool if Jancis attended (please, Jancis....). For those of you who do not know her, she is sort of akin to the female and British version of Robert Parker, Jr. (in as much as she is probably one of the most influential members of the wine industry in the world). She was the first non-wine trade member (she's a writer) to rise to the ranks of Master of Wine. She writes for a number of print publications, including Financial Times and The World of Fine Wine, and has taken the lead in online publication with her eponymous website, www.JancisRobinson.com. Every time she writes or talks about wine, you should be listening. Follow her on Twitter at @JancisRobinson.

The death of the 100-pt rating system

Robert Parker's ratings are perhaps the single most important influence on the wine industry, ever. The main reason for this is his prescient utilization of the 100-pt wine rating system as shorthand for wine quality. The 100-pt wine rating system is well entrenched as the main way critics describe a wine's characteristics. Most Americans equate the scores to the equivalent letter grades we all received in school. How many students care how the final grade was calculated? Very few consumers care how a wine gets its 92 points. They equate high scores with delicious wine. What many consumers don't understand is that the scores they see lining the shelves at their local wine shop are a subjective assessment by one individual. The retailer usually just picks the highest score from the major critics (or not so major) and publications regardless of the varying range of scores.

Fortunately, this system is about at the end of its run. However, it is not dying for the reasons you may think. While its opponents eagerly wait for its dominance to fade, its proponents are actually the ones slowly strangling it. Most of these wine pundits are reviewing the same wines and are competing for consumer attention. This, amongst other reasons, has led to score inflation over the past few years. As the system has slowly been reduced from a 50-pt scale to a 10-pt scale, it is quickly on its way to a binary system. When it first was used, you would not be hard pressed to find scores in the low 80s (at the time a reasonably positive score), but now many pundits will not publish scores for wines that rate below 90 points.

These days, 94 points is run of the mill. If you subscribe to any of the flash sale sites (i.e., Wines Til Sold Out, Invino, etc.) you will notice wines scoring in the mid 90s being deeply discounted. If the wine is that good, why are wineries having to discount those wines? As critics who use this system keep inflating scores to remain salient, they are ruining the system. Now, a wine has to receive a score of at least 96 or higher for it to be a guaranteed sell out for the winery. This means that we are almost to the point of a binary system. The genius of the 100-pt system is its ability to sell wine and sell it well. A binary system does not differentiate the good wine from the great wine from the truly extraordinary wine.

So how do wineries sell wine if critical success is becoming harder and harder to achieve and even a score of over 90 is not a guarantee of sales? The answer is relationships. Wineries need to build relationships with the people that buy their wine and the people that they want to buy their wine. It used to be that the score was the beginning of that relationship. Not so any more. Social media is the beginning of that relationship now. I would attempt to describe this new era, but Alder Yarrow at his blog, Vinography, did so much more eloquently than I ever could, so please, I urge you to read his post from last week here.

Five social media personalities to whom Colorado wineries should be listening

A few weeks ago, I spoke about social media at VinCO 2012 in Grand Junction, CO. I was supposed to provide a broad introduction into social media tools that wineries can use. My talk consisted of a summary of Facebook, Twitter, Foursquare, Yelp, CellarTracker and WineBerserkers.com, but due to so many questions I was only able to get through the Facebook part and a rushed 2-minute primer on Twitter. My goal next year for the conference is to have a full day of social media workshops where each session is dedicated to only one platform, but that is a topic for another day.

Social media isn't just about how wineries can get their brand in front of consumers' eyes, it is about building relationships. One of the best ways that wineries can build relationships is by listening. Listening is important to find out what consumers want to hear, what critics are saying and simply gaining a broader knowledge of the industry as a whole. Most of the winery owners in Colorado do not have an extensive wine background. None are as knowledgeable about wine as they could be (some may think so, but are not...). The biggest reason I dove head first into the social media realm of the industry is to learn things from those that know more than I. Wineries should do the same. So, today I am offering a list of the five most important social media personalities (other than myself, of course) to whom Colorado wineries should be listening. They all share a commonality, too. See if you can guess what it is.