Friday, May 22, 2015

The Quest for Certainty Blocks the Search for Meaning...

"The quest for certainty blocks the quest for meaning. Uncertainty is the very condition to impel man to unfold his powers." - Erich Fromm, 1947

That quote from Fromm's Man for Himself: An Inquiry into the Psychology of Ethics is a peak into his into his views on human nature, but as I read it the other day the first thing that popped into my mind was the 100-pt wine rating system. I know, I know, this horse has long been dead. Perhaps this was my first thought because I actually found myself defending the system over the weekend. My friend, Jeff Siegel, made the statement that the 100-pt system is useless. I countered that it is quite useful as a means to convey information about one person's perception of a wine to another. However, I acknowledged that the system is quite flawed. Jeff, in all his wisdom, correctly pointed out that 'flawed' implies it can be corrected.

There is no way that this system of using numbers to portray an authoritative characterization of a wine's quality can be fixed to correct the false sense of certainty it has created. The true meaning of a wine cannot be replaced by a number, yet the wine world in which we live has been corrupted by the quest for perfection. Yes, information is conveyed but at what price?

There are those consumers and critics alike who understand that a wine's true worth is not found in the pedigree of the cultivar, or the reputation of the region, or the celebrity of the winemaker, but in the collection of traits that leads to an experience. A number draws a sand in the line; Whoever is not with me is against me (Matthew 12:30). Wow, I never thought I'd quote the Bible on this blog! Only by erasing the number from the equation can we erase this false dichotomy of good and evil, or right and wrong. Wine is neither good nor evil. Wine is communal. You have the right to love a bottle I can't stand.

Wine is meant to be enjoyed, shared, and celebrated. Arguments are part of the fun, but the quest for certainty and the quest for high scores has replaced the true meaning of wine for too many consumers, critics, and winemakers. Only naked from certainty that numbers imply, can we then drive forward to experience wine in its true beauty.

Wednesday, May 20, 2015

The Day After Tomorrow (or, The Next Big Thing)

Coloradan Syrah is the next big thing. Spanish Txakolina is the next big thing. Arizonan Malvasia is the next big thing. Greek Assyrtiko is the next big thing. Californian Chardonnay is the next big thing. French Sauvignon blanc is the next big thing. Mexican Nebbiolo is the next big thing. Oregonian Pinot noir is the next big thing. There is no next big variety when it comes to wine. People who claim grape X is the next big thing are wrong. People who claim that the traditional big grape varieties are the only important grapes and "there's really no good reason for consumers to seek out esoteric wines" are also wrong. The closest thing to the next big thing in wine is variety itself: diversity.