Quantcast

Thursday, July 9, 2015

Killing the Geezers that lay the Golden Eggs

Hello, friends, Dr. Harry W. Oldman here! It has been a while since I've come here to put pen to paper - or do these young whippersnappers call it fingering the computer - partly because I wanted to see what the reaction would be when I said to myself I might cease writing. About a year ago, I took a position with a big-name wine producer, but recently left. My non-disclosure agreement only allows me to say good things about them, but I can't identify them by name. Anyway, I'm back because the wine world needs more old white guys to keep it from destroying itself. Without us, I'd be surprised if the wine industry would survive more than a few weeks. Millennials and bloggers - scum of the earth - are intent on destroying what we worked so hard to achieve: delicious wine.

There used to be hedonism in the wine business. I know, because I know some wonderful women winemakers who... well, let's just leave it at me knowing them. I don't want to get in trouble because the FCC won't let me be, or let me be me. So, let me see... well, we don't have hedonism anymore. No, now, because of all those slack-line-walking bloggers, we have another form of prejudice that’s just as pernicious: asceticism.

Read, for example, this piece, from The New York Times Magazine, that refers to "a band of upstart winemakers ... trying to redefine what California wine should taste like." This group of self-proclaimed arbiters of taste wants wine to be minerally and flavorless. They think wine should have no perceivable alcohol! We are basically living a second-coming of the temperance movement.

Okay, let's break this down.