Thursday, December 8, 2011

‘Can’ Packaging from Beer World Work with Wine Too?

A rose by any other name would smell as sweet, but does an aluminum can always signal a low brow beverage? Less than ten years ago, canned beers were limited to low-flavor, mass-produced macrobrews. A small craft brewer decided to change that stigma. In November 2002, Oskar Blues Brewery in Lyons, Colorado launched its “Canned Beer Apocalypse.” Dale Katechis decided to can an assertive and flavorful Pale Ale, one can at a time. With an expanded lineup of bold and critically acclaimed canned brews, great canned beer is no longer an oxymoron. Now, over 130 craft breweries can beer, including Oskar Blues’ much larger neighbor to the south, New Belgium Brewery.

The company that helped Oskar Blues break the mold, Broomfield, CO-based Ball Corporation, thinks that they can (pun intended) do the same for the wine market that they did for craft beer. Dan Vorlage, Director of Business for Ball’s Beverage Packaging Division thinks, “canned wine offers an elegant way to deliver wine and ultimately allows consumers to have a ready-to-drink package that can go places where glass bottles can’t go.”

Continue reading at Palate Press: the online wine magazine.

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