Look west, Colorado (think big, act small)

Colorado is not California. That statement shouldn't surprise you. Colorado shouldn't try to be California. Colorado can make equally good, yet different wine. However, Colorado should try to learn from California. California invented the wheel when it comes to the modern wine industry. Colorado shouldn't try to reinvent that wheel. Re-imagine and improve the wheel, sure, but not reinvent it.

Not only should Colorado try to learn from California, Colorado wineries should try to learn from the world's largest wine company: Constellation Brands. Constellation owns over 100 wine, spirit and beer brands across the globe, and yet the average consumer is probably unaware that the wine they love may actually be a part of a large multinational corporation instead of the small family operation they think. No, Colorado wineries are not going to become global powers; I say this because Constellation owns some of the most famous California wine brands. Two of Constellations' wineries are the focus of this post. Through these wineries, Constellation thinks big (real big), but in many cases acts small.

Case in point: Robert Mondavi Winery. Now, Constellation had nothing to do with RMW until they bought out the Mondavi family in 2004. Nevertheless, they sell the story of the winery as if it were their own, as smart marketers should. The story of Robert Mondavi should be of considerable interest to Colorado wineries, yet I wonder how many actually truly understand what he did.