Some wineries have taken this approach to a different level. Consumers may sign up to receive notification when they are allowed to purchase a set amount of a winery's wine (usually in increments of 3 bottles). Most wineries suggest this as a way to allow more customers access to the wine. In some cases, which continue to become rarer and rarer, there is a waiting list just to be added to the mailing list. For the most part, you can sign up and receive an offer right away for wineries that use allocation lists. Sometimes the amount of wine a winery will allow you to purchase is dependent on previous purchases; as you buy wine, more is offered to you in subsequent years.
In fact, a good portion of the wine I purchase is from a few California producers that utilize this path. For the most part I can expect an email the same time every year notifying me that my allocation is available. I've actually been doing this for six years now. Looking back through my email archives, my first mailing list purchases were in March of 2010. Along the way, lists have come and gone depending on if I enjoy the wine, if wineries raise their prices too much and as I find new wineries I prefer more. I have found Wineberserkers.com is a great avenue to find new and interesting producers. I wish I had the income to purchase wine from all the wineries I would like to purchase!
|Derenoncourt 2006 Red Hills Vyd|
I decided to open this 10-year old Cabernet Sauvignon to have with grilled ribeye steaks the other night. The grapes sourced for this wine come from the Beckstoffer Red Hills Vineyard - the same Beckstoffer of ToKalon fame in Napa. The wine's color is still deep with it starting to change into a more brickish red. Only on the nose can you start to tell that this is a 10-year old wine. Secondary characteristics of cedar and leather are more prominent than the dried fruit aromas. There is good complexity on the palate with flavors of tobacco, carob, dried cherries and currants. I don't think this is going to improve any more with time, but it is already pretty damn tasty. The last bottle of the 2006 awaits me sometime in the future, but I have a few more bottles of subsequent vintages as well. An interesting thing about this wine is that the label is actual linen. Does that make the wine any better, no, but it sure does look cool.