Unity in the wine world

Unity is perhaps the second most important aspect of the wine world. Quality would of course be number one, but working together is a close second. Think about about the world's greatest wine regions. They all have at least two things in common. They all produce quality wines and they all have a common identity. That common identity did not happen on its own and did not arise from each individual producer working selfishly by themselves. This idea of unity is certainly more important as the wine world continues to flatten in the global economy and competition continues to increase every day.

Forty years ago America was still considered the backwater of the wine world by industry elites. Yes, Ohio and Missouri wines were internationally known in the 1800s, but a little something called Prohibition cut America's wine industry off at the knees. In the 1960s and 1970s, several concurrent events led to California (and by proxy America) putting itself back on the world wine map. Perhaps most important were the efforts of Robert Mondavi. Mondavi split from his family and started his own family in the Napa Valley in 1966. He not only worked his tail off to build one of the most famous American wineries, but he put selling California and the Napa Valley ahead of his own namesake winery. He knew that if he consumers considered California and Napa Valley wines amongst the best in the world, his brand would benefit as well. He understood the importance of unity.