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Showing posts with label Vintank. Show all posts
Showing posts with label Vintank. Show all posts

Tuesday, January 7, 2014

Marketing myopia in the wine world

This morning, my good pal Steve Heimoff published a blog post about how wineries can get famous. He raised some interesting points about the changes that have taken place in mass communication between the present and 1994 when the movie Disclosure "made Pahlmeyer a star." Obviously, he discussed the rise of social media, but concluded that a critic's score was the "best way to get huge notice by the public."

Tuesday, October 15, 2013

Guest post from my extern

I've turned this post over to my friend and psuedo-mentor, Harry Oldman.

Dr. Oldman has been in the wine business for decades. He used to be a computational physicist at a national laboratory in New Mexico, involved in computational fluid dynamics of wine. But after getting sidetracked on a trip to California by Randall Grahm, he has never been the same.

He shares his thoughts and opinions on wine and wine writing on various online wine boards, but I of course don't listen to what he has to say (you know, with me being a Millennial and all).

Since 1WineDude and The Hosemaster of WineTM have occasionally handed their blogs over to their interns, I figured I’d open my blog to this extern. Plus, this will allow me to put in extra hours on social media and get my beauty rest all at the same time.

So, with out any further ado, here is Dr. Oldman: